Case Study: DINEAmerica Members Save Plenty Every Time They Dine Out

In the early-1990s, Peoria, Illionois-based businessman and frequent restaurant visitor, Mark Schlitt began thinking about ways to improve the current diner discounts that were available in the area. Schliltt was familiar with several frequent diner programs but was not satisfied with their benefits. The programs either didn't offer significant savings or there were major drawbacks to using the program. For example, the savings may be only applicable to a specific number of patrons in the dining party; or the discounts were limited to dinner only. Schlitt realized that frequent-dining consumers wanted a discount membership that offered coupon-like savings without the one-time use limitations of coupons.

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